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Sports
Miami FC Generic
As the official broadcast partner of the Miami FC I was tasked with creating an image spot for the games. I shot the crowd footage, wrote the copy and edited the spot.
Miami FC CW Superhero Tie-In
This spot aired during our CW Network programming. Having a very large hispanic audience that love soccer and superheroes we wanted to let them know they can watch their very own soccer team on our channel. I came up with the concept, wrote the copy, chose the footage, worked with our designer to integrate footage and cut the spot.
Fan Face Off
We had the opportunity to air a Monday Night Dolphins game. We partnered with 104.3 The Ticket and produced the only LIVE, LOCAL pregame show in the market. BUT since we are not known for sports AND we could not use team logos or footage due to licensing issues we had to come up with a way to promote the game and show in a way that aligns with our audience. We scored BIG by getting Dolphins, Hall of Famer, Jason Taylor's sister Joy Taylor to co-host the show with Dave Aizer, a die hard Jets Fan. I came up with the concept, wrote the copy, storyboarded concept for designer and cut the spot.
Monday Night Game Plan
Once again we had the opportunity to air a Dolphins Monday Night Game. Same challenge, can't use Team logos, can't use NFL Footage, what's a promotion producer to do? We'll Arsenio Hall to the rescue. Hot off of the premiere of his new late night show Arsenio was gracious enough to record some green screen so he could not only front the spot BUT host the entire night of programming. We created promos, bumpers, and cut ins before, during and after the game to create an EVENT all leading up to his show after the game. I came up with the concept, wrote the copy, worked with designer on graphics and cut the spot
Strikers Tickets
Wrote copy, shot footage, went through game footage, designed graphics and edited spot
Strikers Merchandise
Wrote copy, designed graphics and edited spot
Strikers Futbol Live
Created an acronym to promote soccer on SFL-TV. Not being known fort sports we had to drive home the message you can watch "Futbol" on our station. Wrote copy, designed the graphics, chose the footage and edited the spot.
Dolphins vs. Bears
For Thursday Night Football we were able to use Team logos and footage, BUT we still wanted to come up with something that aligned with our station image. Jib Jab was all the rage in the mid late 2010's so I came up with our own scenario using the cheesy animated techniques. I wrote the copy, selected and hired VO artist, worked with designer on graphics and cut the spot.
Dolphins vs. Patriots
This was promoting a Monday Night Game with the Dolphins and Patriots. Could not use any team logos or footage for Monday Night Games. So we kept the same idea that year on doing a Jib Jab promo to promote the game. I wrote copy, selected and hired VO artist, worked with designer on graphics and edited the spot
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