Billboards

We were known as "the fun" station. Billboards shouldn't be too busy because you only have seconds to see them. Tune in is great, BUT we wanted everyone to know that your favorite comedies were on SFL-TV. So we integrated the logo with our characters to make that emotional connection with the audience

Mall Advertising

Needed to come up with ways to make people notice our ads. The visuals had to be eye catching. I purposely chose color palettes that would POP against the background of the real environment. If you did a double take then guess what? "Made you look"!