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Holiday / Station IDs
My goal for these was to produce IDs that directly integrated our programming into a specific holiday OR what was going in pop culture during that time in our community.
Generic Station IDs
Found ways to incorporate our logo into the South Florida environment or have our show characters interact with it.
Fathers Day
Took advantage of our TV Dad personalities, whether, lazy, over bearing or just NOT THE FATHER!
Sport IDs
We stayed relevant to what was going on in the sports world in South Florida. We aligned our shows to where we could whether it was Lebron James leading the Heat in the NBA Finals, the Dolphins on Monday Night or The Marlins opening day.
Thanksgiving
If there was a place to put that logo I found it. Branding it on "buttered Kramer" was a no brainer. Plus killed 2 "birds" by promoting our shows and the holiday in one spot.
Festivus
These spots not only we're popular on air but they were tailored made for social media.
Holiday
Challenged our designers to start having fun with our logo. I told them to think of our logo as a character. Bring it to life.
Halloween
The beauty about promoting the animated shows is that we could customize certain characters. Taking the classic bit where Bart turns into a bat from a previous Treehouse of Horror was a fun way to introduce our logo for a Halloween ID.
St. Patrick's Day
Had a lot of fun with the "chip" flip with our logo. Was able to insert topical images into it and then have it flip back to reveal logo. Merging this with a themed clip made a nice promo we could air throughout the day and get even more traction on social media
Valentines Day
The promos almost became mini programming throughout the day and once again was a great wat to engage viewers on social media.
4th of July
As hilarious as some of these clips are I also thought would be a good opportunity to do a PSA. So now we are achieving 3 things, brand awareness, public service, and tune in.
New Years
Mothers Day
Back to School
We even got sponsors to play along with us. Broward College saw what we were doing and wanted in on the action. So we thought they would be a perfect sponsorship for our back to school promos
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