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Image Campaigns
My general rule for image campaigns is to hit 3 things; programming, pop culture, and location of audience.
POP Dolls
EMMY & PROMAX GOLD WINNER - Our creative director came to us with the task of doing something fun with these POP Dolls that were being created for our CW Superhero shows. So I came up with the concept of doing some fun holiday promos. I worked with our designer and we storyboarded and planned out what we were going to do. Once graphics were done I edited, music tracked and sound designed the spots.
Comedy For All
2X EMMY AWARD WINNER - We took the pledge of allegiance and flipped it on its head. Being in the nations capital this gave us the opportunity to connect our programming with where we live. A second campaign which I wrote and produced featured politicians and aligned them with our programming. I edited and designed all spots. Wrote the Politician spots.
For The Fun Of It Image - Phase 1
EMMY WINNER - Came up with the concept of truly integrating our shows into the South Florida environment. Went through green screen and show footage and meticulously storyboarded out the bits we shot over a weekend.
For The Fun Of It Image - Phase 2
EMMY NOMINATED - Took the concept from phase 1 but this time spent more time on the people and activities in South Florida and bring it back to our programming. Started out by going through show footage and finding south Florida activities that would go with our shows. Then booked shoots over the course of 3 months to shoot the activities for each bit. Once I had the footage cut everything together then handed the project over to a designer to add some fun graphics to bring everything together
CW South Florida Fall Construction
PROMAX GOLD WINNER - There was so much construction going on in South Florida. So I decided to capitalize on that and use it to promote our fall line up. I took a camera out for couple days and shot a bunch of construction footage. Once I got back I wrote the spots based on the shots I had. Storyboarded my ideas and worked with a designer to finish the spots.
CW 101
EMMY NOMINATED - The merger between CBS and The WB was confusing. So we leaned into it and created a professor to educate the community on what this new network was. I wrote the spots, chose the footage, organized the shoots and edited the spots
Its All Good
This spot was one of the first image spot to be created under the new SFL banner with the Sun Sentinel. I took an upbeat fun song and cut it to show footage and lively people of South Florida. Creating a sense of community
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